License Plate Recognition Usage
License Plate Recognition (LPR) Usage and Privacy Policy
City Center Bishop Ranch (“CCBR,” “we,” “our,” or “us”) uses automated license plate recognition (“LPR”) technology to support parking management and operations, enhance safety and security, and help maintain a safe and welcoming environment for guests, visitors, tenants, and employees. This policy outlines CCBR’s LPR usage and practices and supplements the CCBR Privacy Policy.
How We Use LPR Data
The LPR system captures images of vehicle license plates and converts them into readable data to assist with the uses described below.
We use LPR data for the following purposes:
- Parking operations, management and enforcement, including identifying unauthorized or non-compliance parking activity. Parking is intended for customers, tenants, employees, and authorized visitors. Parking on our private property while going to other locations not associated with the business of CCBR is prohibited.
- Property safety and security, including detecting vehicles associated with theft, trespass, or other safety concerns.
- Crime prevention and investigation, including cooperating with law enforcement when legally required or appropriate.
- We may use LPR technology to respond to a person who has requested assistance locating their car.
We do not use LPR information for advertising, marketing, or consumer profiling.
LPR cameras are installed at the following key vehicle entry points:
- Entrances to the North and South parking garages
- Property entrances along Sunset Drive and Camino Ramon
Information We Collect
Through our LPR system, we collect:
- License plate numbers
- Date and time of entry and exit
- General location within the property
- Photographic images of vehicles at the time of entry
This information can be observed by any person physically present in the parking areas.
We do not directly collect personal identifying information such as names or contact details through the LPR system.
Accuracy and Verification
LPR technology is not 100% accurate, and we can never expect the LPR system to provide 100% inventory of all vehicles in the parking areas at any specific time. When necessary:
- License plate reads may be verified by reviewing captured images or direct observation of a vehicle
- System alerts associated with flagged license plates are cross-checked against internally maintained records identifying the basis for the alert
Data Sharing and Access
CCBR does not sell or share LPR data with third parties for commercial purposes.
Access to LPR data is restricted to authorized personnel and service providers who require access to perform their job functions, including:
- City Center Bishop Ranch property management team (General Manager, Assistant General Manager, Property Manager). Members of the property management team who have access to LPR data receive training regarding appropriate use of the LPR system and applicable privacy and data-handling requirements.
- Authorized security personnel and system operators that support parking or security operations (including designated technology providers), subject to contractual confidentiality obligations
- Law enforcement or governmental agencies, when requested or legally required in connection with public safety or criminal investigations, as permitted by law. The law enforcement or governmental agency’s privacy policy governs their use of the data.
Data Retention
We retain LPR data for up to 60 days, unless a longer retention period is reasonably necessary for:
- A security or law enforcement investigation
- Compliance with applicable laws and regulations
- Parking enforcement or dispute resolution
After the applicable retention period, the LPR data is securely deleted or overwritten in the normal course of business.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect LPR data from unauthorized access, use, or disclosure in accordance with applicable law.
Signage and Notice
Notice of LPR use is provided through posted signage at the following property entry points and parking areas:
- Entrances to the North and South parking garages
- Property entrances along Sunset Drive and Camino Ramon
By entering or using the parking facilities at the property, you acknowledge that your vehicle license plate information may be collected, used, and processed as described in this policy.
California Privacy Rights
If you are a California resident, you may have rights under applicable privacy laws, including the right to request access to or deletion of personal information, subject to certain legal exceptions.
For more information about CCBR’s general privacy practices, please see Privacy Policy | City Center Bishop Ranch.
To submit a request or for additional information, please contact:
citycenter@bishopranch.com, attention: General Manager
This policy pertains to data collected automatically from the LPR system. This policy is publicly available and may be updated from time to time.
Last Updated: March 18, 2026